5/24/2009

Innovate or Die

Core


Chanel








Loveless


Burberry


Barneys


Jil Sander


Fuji


Montblanc__Tokyo Show Window

Retail: Innovate or Die
Economic doom and gloom does have an upside. It has laid the foundations for a fertile new landscape of creativity and innovation. When the market gets tough, brands have to work harder to keep their customers, they have to find more creative ways to engage them. Innovation becomes a must in the design process. It's a case of innovate or risk a likely death. Which is why we predict a rebirth of creativity across product design, marketing and retail design. This new era isn't about big dollars, it's about big ideas and originality. Expect the unexpected. [thecoolhunter.net]